The Story Behind The Knitted Threads — By Twinkle Jain
Hi, I’m Twinkle Jain. I’ve been a Chartered Accountant for over 10 years…
But in 2025, something shifted in me.
I wanted to create something real.
Something made with love.
Something that empowers others while bringing beauty into the world.
That’s how The Knitted Threads was born.
From Numbers to Needles
Leaving behind spreadsheets and balance sheets, I picked up yarn and crochet needles — not just for myself, but to start a journey that includes women from small towns, mothers, homemakers, and hidden artists across India.
We began small — with just a few colors, a handful of designs, and a big vision.
Now? We’re shipping handmade crochet dolls, flower bouquets, gifting items, and keychains all across India and the world.
And every single piece is handcrafted by skilled women artisans — with patience, passion, and purpose.
What Makes Us Different?
There are many crochet sellers out there.
But here’s what makes The Knitted Threads special:
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We offer the best quality at the best price
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Every product is handmade (not factory-made)
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We provide customizations in color and design
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Each order supports a real artisan’s dream
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And most importantly — we care.
We don’t just crochet toys.
We weave stories of strength, dreams, and financial independence with every thread.
Our Mission
The Knitted Threads is more than a brand.
It’s a movement to bring Indian handmade crafts to the global stage.
We believe:
"One thread, one woman, one change at a time."
Whether it’s a tiny Labubu keychain or a 25-flower crochet bouquet, we pour the same love into each stitch.
Thank you for being here. 
Every time you order from us, you support a woman, her family, and a dream she once thought was impossible.
Follow our journey.
Support handmade.
And help us make The Knitted Threads a global name.